joyful plate Fancy Food Show NYC 2014: Brand Insights

Brands that debut at the Fancy Food show are doing so with a lot of flair. Some smart entrepreneurs are prioritizing getting the branding right at launch to showcase their great products. Bravo!

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joyful plate Fancy Food Show NYC 2014: Brand Insights

Sel Magique

 Guess what happens when a design talent discovers a local herbed seasoning when travelling in France? Magic. While Matt Murphy was in Brittany, he discovered the local tradition of seasoning food with lightly herbed Fleur-de-Sel. Two years later, Sel Magique’s blends of rare salts and natural herbs are sweeping the gourmet market, retailing at over 20 stores including Barneys New York, Dean + Deluca, The Plaza Food Hall, and Union Market, as well as high-profile online retailers like Fab and Birchbox. At the show, Sel-Magique debuted its sleek and sexy chocolate bars with a perfect blend of seasoning for savory and sweet in every bite. A perfect gift (for self!).