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April 26, 2016 / joyful plate

joyful plate brand insights Natural Products Expo West-March, 2016

I’ve been going to Expo West for nearly six years now, on a mission to find the next best brand in the natural space.  Coming from a big brand background, this show seemed altogether new and different in terms of its relaxed energy and personal touch. Today, Expo West has evolved into a branding extravaganza that the big companies no doubt want to play in or buy into.  Big food is becoming more transparent and relevant, and boutique food is branding better than ever- and consumers are the winners.
This year, instead of focusing on new brands on the fringe ….I thought it would be interesting to reflect on brands that were in their infancy a few back and have matured into brands that offer more uses and experiences today.Evolving a brand strategically takes courage and discipline. What does the brand stand for-beyond its introductory benefit? What new products will bring users to the franchise and not cannibalize the base business? Does the name and personality  have reach? Is your brand confident enough to go where consumers might not expect?
(for more information, please click on the brand title to websites)
Meze Dip
This is a really smart next brand move. I love to play in the kitchen with Greek yogurt, making dips with  Dijon mustard, honey, olive oil and more. So when I saw this line of Chobani Meze Dips in flavors like Three P epper Salsa and Chili Lime, it made all the sense in the world to me. For more  scoop, click here from PRNewswire: Chobani encourages yogurt consumption throughout the day.
chobani

To read the rest of the post, please click here: joyful plate visits Natural Products Expo West 2016.

Thank you!

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