joyful plate brand insights Natural Products Expo West 2015
joyful plate brand insights
Natural Products Expo West 2015
“I’m going to the Natural Products Expo in Anaheim” I tell my friends and colleagues on the East Coast. When they ask, “What’s that?”…it is not an easy question to answer. The show has changed so much over the years. While health and wellness education are still important key messages at seminars, Expo West has become a branding extravaganza, celebrating our natural lifestyle in a way that is more exciting and entertaining than ever.
So, “what is natural now?” Natural is…vibrant
Gone are the days of brownish, granola – color palettes.
It’s about “surprising your senses with something extraordinary.” (Suja Juice).